UTM Builder
Generate UTM parameters for campaign tracking in Google Analytics 4. Preset settings for Google Ads, Facebook, Instagram and email.
Quick start:
What are UTM parameters and why are they important?
UTM parameters (Urchin Tracking Module) are text strings added to a URL that allow Google Analytics to track where traffic comes from. Developed by Google, they are the standard in digital marketing.
utm_source — identifies the traffic source (google, facebook, newsletter). utm_medium — the marketing channel (cpc, organic, email, social). utm_campaign — the specific campaign (spring-sale, brand-2026).
Without UTM parameters, Google Analytics shows much of the traffic as "Direct" or "(other)", making it impossible to measure ad ROI. With UTM links, you see exactly which campaign, channel, and even which banner led to a conversion.
Note: utm_source and utm_medium are required. utm_campaign is strongly recommended. utm_term and utm_content are optional for more detailed tracking.