UX Design and Conversions

You can have perfect SEO and thousands of visitors, but if the design doesn't convert — the money and effort are wasted.

Navigation

Maximum 7 items in the main menu
Clear hierarchy: Home → Category → Subcategory
Sticky navigation on mobile devices
Search bar visible and functional

CTA (Call to Action)

One primary CTA per page
Contrasting color, large enough (minimum 44x44px on mobile)
Benefit-oriented text: "Get a Quote" instead of "Submit"
Repeat CTA in hero, middle and end of the page

Forms

Minimum fields: name, email/phone, message
Each additional field reduces conversion by ~10%
Placeholder text, auto-focus, mobile-friendly input types

Mobile UX

60%+ of traffic is mobile. Key elements:

Touch targets minimum 44px
Fast loading (under 3 sec)
Sticky CTA button
Readable text without zoom (16px+ font size)

Trust Signals

Client testimonials
Partner/client logos
SSL badge
Guarantees and terms

Want a UX audit of your site? Contact us.

Frequently asked questions

What is UX design?

UX (User Experience) design is the process of creating products that provide meaningful and relevant experiences. For websites: how easily a user finds information and completes the desired action.

How does UX affect SEO?

Directly. Google measures user behavior: bounce rate, time on page, Core Web Vitals. Bad UX = high bounce rate = lower rankings.

How much does a UX audit cost?

Basic UX audit: €150-400. Full with heatmaps, recordings and recommendations: €400-1000. ROI is typically 2-10x within 3 months.

What are the most common UX mistakes?

Slow loading, complex navigation, missing CTAs, overly long forms, unoptimized mobile version, lack of trust signals (reviews, guarantees).

How to measure UX?

Tools: Google Analytics (bounce rate, conversion rate), Hotjar (heatmaps, recordings), Google Search Console (Core Web Vitals), A/B tests.