SEO Audit – What It Includes and Why It Matters for Your Business

SEO Audit – What It Includes and Why It Matters

An SEO audit is the starting point of every SEO strategy. Without it, you're optimizing blindly — you might be working on something that isn't the problem.

1. Technical SEO

We check whether Google can crawl and index your site correctly:

Crawl errors: 404, 5xx, redirect chains, timeouts
robots.txt: is it blocking important pages?
Sitemap.xml: is it up to date and submitted to GSC?
HTTPS: all resources on https, no mixed content
Canonical tags: are they correct, no duplication?
hreflang: for multilingual sites — are they reciprocal?

2. On-Page SEO

We analyze the quality of meta data and content:

Title tags: unique, 50-60 characters, with target keyword
Meta descriptions: 140-160 characters, with call to action
H1-H6 structure: logical hierarchy, no duplicate H1s
Internal links: every important page has at least 2-3 internal links
Thin content: pages with under 300 words and no added value

3. Speed and Core Web Vitals

LCP: under 2.5 sec (main content loading)
INP: under 200 ms (user interaction response)
CLS: under 0.1 (visual stability)
Mobile: touch targets, fonts, spacing

4. Backlink Profile

Internal links: orphan pages, anchor texts
External links: quality, relevance, spam links
Lost links: 404 pages that external links point to

5. Competitor Analysis

Who ranks for your target keywords?
What content do they have that you don't?
What does their backlink profile look like?

Want a free SEO diagnostics?

Frequently asked questions

What is an SEO audit?

An SEO audit is a systematic analysis of your website that uncovers technical issues, on-page gaps and improvement opportunities. It includes checks on indexing, speed, mobile-friendliness, content, links and competition.

How often should I do an SEO audit?

At least once every 6 months. For large sites or after migration — monthly. If you see a sudden traffic drop — immediately.

Can I do an SEO audit myself?

A basic audit — yes, with free tools (Google Search Console, PageSpeed Insights, Screaming Frog free). For a full professional audit with actionable recommendations, a specialist is needed.

How much does an SEO audit cost?

Free basic audit (automated) or €100-400 for a detailed manual audit with recommendations. At Buildifyer we offer a free initial diagnostics.

What tools are used?

Google Search Console (free), Screaming Frog (crawl), Ahrefs or SEMrush (links and keywords), PageSpeed Insights (speed), Schema Validator (structured data).