Google Ads Remarketing

97% of visitors to your site won't convert on the first visit. Remarketing helps you bring them back.

Types of Remarketing

Standard Remarketing — shows display ads to previous visitors while they browse.

Dynamic Remarketing — shows the exact products/services the user viewed.

Search Remarketing (RLSA) — adjust bids for people who already know you when they search on Google.

Video Remarketing — YouTube ads for website visitors.

Audience Strategies

| Audience | Strategy | Duration | |----------|----------|----------| | Visited site | General message | 30 days | | Viewed specific service | Specific offer | 14 days | | Added to cart (ecom) | Reminder + discount | 7 days | | Past customers | Cross-sell/upsell | 90 days |

Step-by-Step Setup

Install Google Ads remarketing tag (or Google Tag Manager)
Create audiences in Google Ads → Audience Manager
Wait for audience to build (100+ for Display)
Create a campaign with remarketing audience
Set frequency capping (3-5 per day)
Test different creatives and messages

Best Practices

Exclude converters — don't show ads to people who already became clients
Segment — different messages for different stages
Frequency cap — 3-5 impressions/day/user
Diverse formats — responsive ads, image ads, video

Want a remarketing campaign? Contact us.

Frequently asked questions

What is remarketing?

Remarketing shows ads to people who have already visited your site but didn't convert. Ads follow them across Google Display Network, YouTube, Gmail and Search.

What's the minimum budget?

For effective remarketing: €100-250/month. Remarketing ads are cheaper than regular ones (lower CPC, higher CTR) because the audience already knows you.

How many visitors do I need?

Google requires minimum 100 active users in the list for Display, 1000 for Search remarketing. Usually after 2-4 weeks of traffic you have enough.

Isn't it annoying for users?

It can be if you don't limit frequency. Frequency capping (3-5 impressions per day per user) and creative variety solves the problem.

What's the expected ROI?

Remarketing typically has 2-3x higher ROI than standard Display campaigns. On average 26% of visitors can be brought back through remarketing.