Ecommerce Website – Cost, Platforms & Setup in 2026

Ecommerce Website – Complete Guide for 2026

An online store is a primary sales channel for more and more businesses. But building one is more complex than a regular business website.

Ecommerce Website Pricing

| Type | Price | Includes | |------|-------|----------| | Basic WooCommerce | €1000-2500 | Up to 100 products, 1 payment method, basic design | | Mid-range store | €2500-7500 | 100-1000 products, couriers, cards, invoices, SEO | | Large custom | €7500-25000+ | ERP, multi-warehouse, B2B pricing, customizations |

Platforms: WooCommerce vs Shopify vs Custom

WooCommerce is the most popular choice in Bulgaria. Benefits: full control, free software, rich plugin ecosystem, easy integration with local couriers and payment systems.

Shopify is easier to manage, but the monthly fee (from $29/mo) and transaction fees make it more expensive long-term. Integration with Bulgarian couriers is more limited.

Custom solution (Next.js, React + headless CMS) is for large projects with unique requirements. Fastest, most flexible, but also most expensive.

SEO for Ecommerce

Product descriptions must be unique (not copied from suppliers). Every category needs an optimized page with text. Technical SEO is critical: product schema, fast speed, mobile optimization.

Essential Integrations

Couriers: local and international shipping
Payments: credit cards, PayPal, bank transfer
Invoicing: automatic invoice generation
ERP: inventory and order management

Ready for an online store?

Contact Buildifyer for a free consultation. We'll assess your needs and propose a specific plan with pricing and timeline.

Frequently asked questions

How much does an ecommerce website cost?

In Bulgaria in 2026: basic WooCommerce store €1000-2500, mid-range with integrations €2500-7500, large custom store €7500-25000+. Depends on product count, payments, couriers and ERP.

WooCommerce or Shopify — which is better?

WooCommerce is more flexible and cheaper long-term but needs maintenance. Shopify is easier to manage but has monthly fees and less control. For Bulgarian businesses with local courier integrations, WooCommerce is more practical.

How long does it take to build an online store?

Basic store: 4-6 weeks. Mid-range with integrations: 6-10 weeks. Large custom: 10-16+ weeks. Depends on catalog size and integrations.

Is SEO necessary for an online store?

Essential. Product pages, categories and descriptions must be optimized. Without SEO the store is invisible in Google and relies solely on paid advertising.

What integrations are needed?

Minimum: payment (card/PayPal), courier, invoicing. Optional: ERP, CRM, accounting software, email marketing, inventory management.

How to choose hosting for an online store?

You need VPS or managed WordPress hosting, not shared. For WooCommerce: minimum 2GB RAM, SSD, SSL and CDN. Budget: €10-40/month for stable performance.